From beach brand to high end identity
Born and raised in Peru, Solkissed owner & designer Alejandra Boggiano came to me to elevate her company's identity, while incorporating Peruvian elements as an ode to the brand's heritage.
Andréa Crofts Studio
Design and Lettering
The process began by identifying Alejandra's core objectives for Solkissed, and developing an aesthetic that would achieve them. We started with mood boards to identify several directions the brand could take. This exercise also helped to solidify our colour palette.
Part II - Logo Design
A loosely lettered logo
It was hand lettering that initially drew Alejandra to work with me, so naturally we focused on hand lettered concepts for the Solkissed wordmark. Our goal was to create a script that was loose, yet elegant, paired with subtle elements that spoke to the brand's Peruvian roots.
Part III - Stationery
More than pretty paper
Solkissed's stationery, accessories and product tags were inspired by luxury. Gold foil on black cardstock made the product the focal point, while reinforcing the brand's upscale nature. Together, we developed a sophisticated logo mark that spoke to both the company's laid-back Peruvian roots and high-end product line.
Part IV - Looking Ahead
At the time of this project, Solkissed sold their products primarily online, and in a number of boutiques across the United States. To ensure its' versatility, we explored how the logo would translate into environment design and rendered it on a storefront, as well as custom packaging.
“Our new branding feels so original. I love the elegant script. Thank you so much for everything.”
Alejandra Boggiano, Owner and Designer