Nice to meet you! I'm a Toronto-based product designer, illustrator, and occasional front-end developer.
I've moderated, been a panelist, mentored, hosted workshops & given talks at a variety of events. I've even organized a TEDx conference. Want to get in touch? Send me an email at firstname.lastname@example.org.
I love to talk about...
- User experience
- Product design
- Design thinking
- Digital strategy
- Lived experience
In the past, I've talked about...
- Design process & culture
- Gender diversity in tech
- Career transitions
- Hand lettering
- Front-end development
Browse my past speaking experience below.
Andréa Crofts is a digital product designer with a deep love for creating exceptional human-centered experiences. She has designed countless digital products for companies including Wealthsimple, RBC Royal Bank, and World Vision. She also has a penchant for drawing expletives in elegant lettering.
Andréa Crofts is a digital product designer with a deep love for creating exceptional human-centered experiences. She has designed countless digital products for companies including Wealthsimple, RBC Royal Bank, and World Vision. She also has a penchant for drawing expletives in elegant hand lettering.
With a Bachelor of Design from Ryerson University, a stint spent dabbling in front-end code at HackerYou, and a crash course in UX design in the real world since joining TWG, Andréa has touched and released countless digital products in varying capacities.
In addition to wading in pixels, she has co-organized and spoken at a number of events in Toronto's design & tech community, from TWG's annual "Growing Design" series, Women Who Code, and Google Design's XX+UX. She has also served as Marketing Director for Ryerson University's annual TEDx conference.
Women Who Code: Dive Into Design & Research
September 14, 2016 • Toronto, Canada
Spoke on an all-woman panel about everything from UX research methods to our biggest career challenges. Joined by the lovely Raine Qian (VarageSale), Huda Idrees (Prev. Wealthsimple), Ella Spin (Kik), and Cassie Kaiser (Shopify).
Growing Design Process
June 2nd, 2016 • Toronto, Canada
Co-organized and moderated a hard-hitting panel (and trivia round!) of UX professionals, representing HUGE Inc., Wealthsimple and TWG. We cozied up to talk about design process; specifically, how much is just enough process in an agency and high-growth startup environment.
XX+UX by Google Design
May 12, 2016 • Toronto, Canada
Hosted a meetup of talented women working in User Experience (UX) design. The evening was themed "peaks and valleys;" and the women on our design team led a workshop to help our guests share their career journeys.
Ryerson University: Fashion x Technology
November 24, 2015 • Toronto, Canada
Spoke on a diverse panel of folks working at the intersection of fashion and technology, from wearables to high-fashion e-commerce. We talked about the applications for emerging technologies like AR, AI & VR within the fashion industry.
Ladies Learning Code
October 29, 2015 • Toronto, Canada
Co-led the popular HTML & CSS for beginners workshop. Taught the basics of HTML elements, CSS styling and layouts to over 20 learners (mostly women), helping them build a multi-page website from scratch.
Hand Lettering Workshop
September 13, 2015 • Kawartha Lakes, Canada
Co-organized and led a private workshop on hand-drawn letterforms (calligraphy and brush lettering), for a friendly crew of HackerYou alumni, staff and students.
November 25, 2012 • Toronto, Canada
Co-organized Ryerson University's annual TEDx conference. Trended nationally on Twitter under the hashtag #TEDxRU. Coached speakers and gave a culminating address.
Mass Exodus Fashion Show
April 12, 2012 • Toronto, Canada
Art-directed, co-organized, and gave an introductory address at the largest student-run fashion show in North America. The annual event showcases Ryerson University's graduating class of emerging fashion designers.
Select whichever photo and format is most appropriate for your event. Just don't turn me into a meme, okay? :)