Speaking and Media
I've moderated, been a panelist, mentored, hosted workshops & given talks at a variety of events. I've even organized a TEDx conference. Want to get in touch? Send me an email at hello@andreacrofts.com.
Interviews
Women & Tech
In Conversation with Andréa Crofts
Adobe XD
The Designer’s Responsibility to Keep Up with New Technologies
UX Research Toronto
UXRTO Conference Preview: In conversation with Andréa Crofts
UXR Conference
Andréa Crofts on Conducting Research with the Visually Impaired
Other Media
Apartment Therapy
Home Tour
Betakit
Create More Value than you Capture: An Oral History of Toronto Product
Metro News
Traffic Jam Toronto Hackathon: Hackers Tackle Toronto's Traffic
Talks
Designing for Digital Health
FITC Amsterdam 2019 • February 2019
Research Collaboration by Design
UX Research Collective, Breaking Silos • November 2018
Inclusive Inputs
FITC Web Unleashed • October 2018
Gender Diversity in Technical Leadership: Round Table
FITC Web Unleashed • October 2018
(Re)mixed Methods for Accessible Product Design
FITC Toronto 2018 • April 2018
The Future of Design is Female
FITC Toronto • Panel Moderator • April 2018
Conducting Research for the Visually Impaired
UX Research Toronto • March 2018
DMZ Women in Tech Peer to Peer
Designing Digital Products • February 2017
Speaking and Community
Design and Accessibility
Ladies, Wine and Design • Panelist • December 2018
UX Debate and Mixer
Ari Agency • Panelist • November 2018
Inspiring Halloween Heroines
Hexagon UX Toronto • Event Organizer • October 2018
Interviews by Design
Side by Side and Bridge • Panelist • October 2018
This is the Beginning: Industry Panel
Bridge School • Panelist • August 2018
Selling Your (Great) Ideas
Hexagon UX Toronto • Event Organizer • June 2018
Know Your Worth
Hexagon UX Toronto • Event Organizer • February 2018
Growing Design Process
Presented by TWG • Panel Moderator • September 2016
Dive Into Design and Research
Women Who Code • Panelist • September 2016
Peaks and Valleys
XX + UX by Google Design • September 2016
Ryerson University
Fashion x Technology • November 2015
HTML & CSS for Beginners
Ladies Learning Code • Instructor • October 2015
Designer Adventure Club
Fall Edition • October 2015
Hand Lettering Workshop
HackerYou • September 2015
TEDxRyersonU 2012
Event Co-Organizer • November 2012
Mass Exodus 2012
Event Co-Organizer • April 2012
Awards
W3 Awards • Best in Show
rebeccaatwood.com
W3 Awards • Gold
dmz.ryerson.ca
CSS Design Awards • Special Kudos
rebeccaatwood.com
Awwwards • Nominee
rebeccaatwood.com
Creative Writing
Ephemera Magazine
Lifting Havana's Veil
Technical Writing
Prototypr
The Product Definition Canvas
Short Bio
Andréa Crofts is a product design leader with a deep love for creating exceptional human-centered experiences. She has designed countless digital products for companies including Wealthsimple, RBC Royal Bank, and World Vision. She also has a penchant for drawing expletives in elegant lettering.
Long Bio
Andréa Crofts is a product design leader with a deep love for creating exceptional human-centered experiences. She has designed countless digital products for companies including Wealthsimple, RBC Royal Bank, and World Vision. She also has a penchant for drawing expletives in elegant hand lettering.
With a Bachelor of Design from Ryerson University, Andréa has touched and released countless digital products in varying capacities. Her career started with a stint spent dabbling in front-end code at HackerYou, transitioned to a crash course in Product design in the real world at TWG, involved growing the design team at League, and now she hangs her hat at Metalab as a Design Lead.
In addition to wading in pixels, she has co-organized and spoken at a number of events in Toronto's design & tech community, from FITC to UXR Collective. She has also served as Marketing Director for Ryerson University's annual TEDx conference, and hosts quarterly meetups for women and non-binary folks in UX Design as a Chapter Lead for Hexagon UX Toronto.