Nice to meet you! I'm a Toronto-based product designer, illustrator, and occasional front-end developer.

 

 

 
 

I've moderated, been a panelist, mentored, hosted workshops & given talks at a variety of events. I've even organized a TEDx conference. Want to get in touch? Send me an email at hello@andreacrofts.com.

I love to talk about...

  • User experience
  • Product design
  • Design thinking
  • Digital strategy
  • Lived experience

In the past, I've talked about...

  • Design process & culture
  • Gender diversity in tech
  • Career transitions
  • Hand lettering
  • Front-end development

Browse my past speaking experience below.

 

 

 

Short bio

Andréa Crofts is a digital product designer with a deep love for creating exceptional human-centered experiences. She has designed countless digital products for companies including Wealthsimple, RBC Royal Bank, and World Vision. She also has a penchant for drawing expletives in elegant lettering.

 

 

 

 

Life story

Andréa Crofts is a digital product designer with a deep love for creating exceptional human-centered experiences. She has designed countless digital products for companies including Wealthsimple, RBC Royal Bank, and World Vision. She also has a penchant for drawing expletives in elegant hand lettering. 

With a Bachelor of Design from Ryerson University, a stint spent dabbling in front-end code at HackerYou, and a crash course in UX design in the real world since joining TWG, Andréa has touched and released countless digital products in varying capacities.

In addition to wading in pixels, she has co-organized and spoken at a number of events in Toronto's design & tech community, from TWG's annual "Growing Design" series, Women Who Code, and Google Design's XX+UX. She has also served as Marketing Director for Ryerson University's annual TEDx conference. 

 

 

Women Who Code: Dive Into Design & Research

September 14, 2016    Toronto, Canada  

Spoke on an all-woman panel about everything from UX research methods to our biggest career challenges. Joined by the lovely Raine Qian (VarageSale), Huda Idrees (Prev. Wealthsimple), Ella Spin (Kik), and Cassie Kaiser (Shopify). 

See the event page

 

Growing Design Process

June 2nd, 2016    Toronto, Canada

Co-organized and moderated a hard-hitting panel (and trivia round!) of UX professionals, representing HUGE Inc., Wealthsimple and TWG. We cozied up to talk about design process; specifically, how much is just enough process in an agency and high-growth startup environment.

See the event page

 

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XX+UX by Google Design

May 12, 2016    Toronto, Canada

Hosted a meetup of talented women working in User Experience (UX) design. The evening was themed "peaks and valleys;" and the women on our design team led a workshop to help our guests share their career journeys.

See the event page

 

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Ryerson University: Fashion x Technology

November 24, 2015    Toronto, Canada

Spoke on a diverse panel of folks working at the intersection of fashion and technology, from wearables to high-fashion e-commerce. We talked about the applications for emerging technologies like AR, AI & VR within the fashion industry.

 

Ladies Learning Code

October 29, 2015    Toronto, Canada

Co-led the popular HTML & CSS for beginners workshop. Taught the basics of HTML elements, CSS styling and layouts to over 20 learners (mostly women), helping them build a multi-page website from scratch.

 

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Designer Adventure Club

October 24, 2015    Toronto, Canada

Co-organized and led a discussion along with Highline VC's Alexander Lynn about design's ability to solve challenging problems at scale.

View the event site

 

Hand Lettering Workshop

September 13, 2015    Kawartha Lakes, Canada

Co-organized and led a private workshop on hand-drawn letterforms (calligraphy and brush lettering), for a friendly crew of HackerYou alumni, staff and students.

Download the resources

 

 

TEDxRyersonU 2012

November 25, 2012    Toronto, Canada

Co-organized Ryerson University's annual TEDx conference. Trended nationally on Twitter under the hashtag #TEDxRU. Coached speakers and gave a culminating address.

Watch the videos

 

 

Mass Exodus Fashion Show

April 12, 2012    Toronto, Canada

Art-directed, co-organized, and gave an introductory address at the largest student-run fashion show in North America. The annual event showcases Ryerson University's graduating class of emerging fashion designers.

Browse the photos

 

Headshots

Select whichever photo and format is most appropriate for your event. Just don't turn me into a meme, okay? :)