In today’s world, nearly everything has become easier. It’s time investing followed suit.

Brooklyn-based textile designer and author Rebecca Atwood came to TWG with hopes of tapping into her mobile-centric audience. We gave her a shiny new mobile-first experience.



Designed at



Lead Designer

Tech Stack

 Apple's Homekit framework


Futura, Caslon Graphique


HomeKit is Apple’s framework for home automation. 

It’s what manufacturers use to integrate their products: lights, speakers, thermostats, plugs, sensors, locks, and more with Apple’s iPhone and iPad. With Homekit, these accessories can be more secure, easier to use, and best of all, triggered with Siri. 

Here's how we did it...




Our Process



On typography tiles

Typography tiles helped us get a feel for Rebecca's aesthetic sensibilities early in the process.

They helped us to isolate key elements of the site's design and to focus the conversation on the options presented. These marked the first step in developing Rebecca's refreshed design system.


Drawing the welcome mat.

When we first set out to design Rebecca's website, we were looking for the pièce de résistance that would create a truly memorable experience. Our project team banded together and whiteboarded our most uninhibited ideas. We started with the home page, which had the most potential for wow-factor.

It was from this exercise that our team came up with the concept of a "shoppable room;" an image that could contain almost all of Rebecca's product offerings; from textiles to wallpapers to pillows.

This feature became one of the site's most-clicked features, and a custom Shopify implementation on the back end allowed Rebecca and her team to easily edit the product pin locations and information.


“You really took the time to think outside the box. One of the things that I like most about our site is the interactive image. It's something I had never seen before.”


Rebecca Atwood, Founder and Creative Director


25% Increase

In mobile usage


35% Increase

In overall site traffic


35% Increase

In sales




“Wealthsimple for Advisors has proven to provide the most accelerated user acquisition growth for us to date. It’s the best platform we have.”

Michael Katchen, Founder and CEO

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